Those tasked with leading schools and districts have to be experts at communicating information and ideas.
Join us for an afternoon of discussions on how school and district leaders can motivate staff, make the most of social media, and more.
First time K-12 Essentials Forum attendee? Learn more about our virtual Forums.
Agenda
2:00pm ET
Welcome and Introduction
Education Week writers offer key takeaways from their recent reporting on effective leadership strategies for communication, motivating staff, and more.
2:20pm ET
Industry Perspective
Content provided by Lexia
2:30pm ET
Panel Discussion: How to Keep School Staff Motivated
Find out from school leaders how they get staff members pumped up at the start of the school year and keep them motivated over the next 10 months.

Denisa R. Superville is an assistant editor at Education Week who focuses on principals and school leadership.
3:15pm ET
Industry Perspective
Content provided by Panorama
3:25pm ET
Panel Discussion: How School Leaders Can Make the Most of Social Media
Hear from district leaders with impressive followings on social platforms about best practices for using social media.

Marina Whiteleather is the director of social media and audience engagement for Education Week.
3:55pm ET
Industry Perspective
Content provided by Microsoft
4:05pm ET
Interactive Session: What Are You Doing Wrong? How School Leaders Can Become Better Communicators
Audience polling, along with Education Week reporting and data, will drive this discussion, led by Education Week Deputy Managing Editor for Digital Stacey Decker.
This interactive session will cover:
This interactive session will cover:
- How to communicate with prospective employees
- Which buzzwords to avoid
- Mastering nonverbal communication

Stacey Decker is the deputy managing editor for digital at Education Week.
4:20pm ET